Website Performance Analytics

We turn your publishing data into clear, actionable decisions. Our approach pinpoints where performance is leaking—timing and cadence, content mix versus audience intent, and headline/packaging signals—and converts those insights into a simple plan that lifts CTR, recirculation, and conversions. Expect evidence-based recommendations tied to specific scheduling moves, mix targets, and headline rules you can apply immediately.

Timing & Cadence Optimisation

What we do: Diagnose your publish schedule by day/time, quantify weekday vs weekend skew, and map performance deltas. We highlight patterns like high weekend share correlating with weaker outcomes and propose a new cadence (e.g., Tue–Thu AM headliners, capped weekend slots) with A/B checkpoints.
Deliverables: Timing dashboard, “next 8 weeks” posting plan, and a simple checklist to prevent recirculation throttling.
Typical timeline: 5 working days from data access.

Content Mix & Intent Strategy

What we do: Analyse category balance and intent signals—buyer-intent/consumer advice vs tech/policy—then set target ratios and a sequenced content calendar to avoid stacking low-conversion topics back-to-back. We show how drops in buyer-intent share and heavy EV/tech skews track with underperformance, and tune your mix accordingly.
Deliverables: Mix report with target percentages, 6-week calendar, and “no-stack” guardrails.
Typical timeline: 5–7 working days.

Headline & Packaging Lab

What we do: Audit titles for length, second-person usage, numbers, and question marks; correlate with CTR; then build a house style (max length, benefit-first phrasing, when to use numbers) and test variants. We commonly find longer titles and lost “you/your” language coincide with weaker clicks—easy wins once fixed.
Deliverables: Headline ruleset, 20 pre-written title variants for upcoming pieces, and a lightweight testing protocol.
Typical timeline: 3–5 working days.